LEGO Group CEO & President Succeeds in a Declining Industry

Jørgen Vig Knudstorp, Lego CEO, explains in a 2009 interview how the Lego business has been able to survive a declining toy market and world economy. His first-person account reveals what kinds of initiatives he had to execute in order for Lego stay afloat and what kind of mentality the company needs in order to succeed. Lego is a line of construction toys manufactured by the Lego Group, which started in 1949 by a privately held company in Billund, Denmark.

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Submitted by: Virginia Choi
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