Ed Catmull, author of “Creativity, Inc.” and president of Disney Animation Studios and Pixar, discusses the process of disagreeing with Steve Jobs. It could sometimes take Catmull a week to rebut the quick thinking of Jobs. Then another week to rebut his follow-up comments. Eventually, he says, there were three possible outcomes: (1) Jobs would come around, (2) Catmull would come around or (3) if no consensus could be found, Jobs would let Catmull do it his own way.
From the Stanford University Technology Ventures program.