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In an interview from 2008, well-known American speechwriter, Ted Sorensen, discusses what has changed in the craft of speechwriting since he worked for John F. Kennedy. Sorensen says his access to President Kennedy and ability to even influence policy-making allowed him to pen good speeches for the president–such as the “Ask Not What Your Country Can Do For You” speech. He believes speechwriting is a “noble profession” and describes what makes a speech a great speech: “Short sentences.”
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